Friday, April 10, 2020
Coronavirus: Italy forecasted to reach 0 death on May 19th
5th Aprile 2020 forecast and research paper by the Insitute for Health Metrics and Evaluation - Washington State Universite
Friday, April 3, 2020
Face mask shortage lesson
January 2020 the coronavirus outbreak became known to the public. Late January, some Chinese friends were caught unprepared by the fast-spreading of the virus and asked if I could temporarily help to get some face mask form local pharmacies in my Italian hometown. With big surprise, after visiting most of the local stores, I realized there were no masks for sale in Italy.
Saturday, March 28, 2020
Pope held a dramatic solitary prayer for relief from coronavirus
Pope Francis walked alone in the rain to a white canopy on the steps of the basilica and spoke sitting alone before a square where he normally draws tens of thousands of people, but which is now closed because of the pandemic.
Sunday, March 22, 2020
Coronavirus: France vs Germany vs Spain trends
It is interesting to analyzes other countries trends and to learn from other examples …
for instance France recorded more case than Germany and Spain on March 10th:
- France 1.412
- Germany 1.234
- Spain 1.231
on March 12th the situation was similar with France leading the group and Spain overtaking Germany (number almost doubled):
- France 2.284
- Spain 2.277
- Germany 2.078
on March 15th the situation obviously blasts in Spain (almost 3 folds), Germany overtaking France:
- Spain 7.844
- Germany 5.813
- France 5.437
on March 21st, 6 days later, Spain is under huge pressure (25.000+), Germany is under pressure (22.000+), luckily France is doing “relatively” well (14.000+):
- Spain 25.496
- Germany 22.364
- France 14.485
Coronavirus (Italy): from 40.000 to 50.000 cases in 2 days
Italy exponential growth rate, from 30.000 (March 19th) to 40.000 cases (March 21th) in 2 days!
Saturday, March 21, 2020
Coronavirus (Italy): from 30.000 to 40.000 cases in 2 days
Italy exponential growth rate, from 30.000 (March 17th) to 40.000 cases (March 19th) in 2 days!
Thursday, March 19, 2020
Coronavirus: very informative article on how fast the virus spreads …
https://www.washingtonpost.com/graphics/2020/world/corona-simulator/
Wednesday, March 18, 2020
Coronavirus (Italy): from 20.000 to 30.000 cases in 3 days
Italy exponential growth rate, from 20.000 (March 14th) to 30.000 cases (March 17th) in 3 days!
Sunday, March 15, 2020
Coronavirus (Italy): peak forecasted on March 18th
Coronavirus (Italy): peak forecasted on March 18th
Saturday, March 14, 2020
Coronavirus (Italy): from 10.000 to 20.000 cases in 4 days
Italy exponential growth rate, from 10.000 (March 10th) to 20.000 cases (March 14th) in 4 days
Pretty scaring!!!
Friday, March 13, 2020
Coronavirus (covid-19): worrying statistics
When the numbers become significant (more than hundred) it is worrying to notice that, in the middle of the exponential growth trait, the total cases double in 2 o 3 days …..
Thursday, December 5, 2019
Content marketing and short video
Content marketing
Content can be shown using images and text, short videos or live broadcast.
Content is everywhere in daily lives and start to serve marketing purposes.
Sales = views * conversion rate * ATV
Forms of content in traditional media: newspaper, tv commercials, posters and banners
Forms of content in the internet era: images and text on shopping websites, product info are displayed.
Forms of content in the new media era: replacement of behaviors and habits of PC users by mobile devices users, users want to express themselves over social media, users want to buy products after viewing the content, combination of products and content users like.
Mainstream content channels: FB, IG, YouTube, TikTok, etc.
3 forms of content marketing:
1. Product + content
2. Service + content
3. People + content
Planning
• Content distribution: multichannel distribution
• Fours aspect: appearance, style, presentation, highlights
• Basic account settings: avatar, motto, profile
An image speaks louder than words
Types: images and simple text
Scene: indoor and outdoor, environment style
Food images: Foodie
Poster about food and people: Butter Camera
Personal images: Facetune, BeautyCam
Write a popular article
Common title: numbers + benefits, antilogical, threatening, news jacking, adding tags
Mistakes on writing titles: misspelling, mixed spelling, special symbol, false implication, inappropriate title
Structured writing: writing tool x-mind, sequence, relation between major and minor components, cause and effect
Why short video
Content presentation of short video is more intuitive
Presentation of short video is more authentic
Video is more desirable for consumers
Video can drive traffic to offline stores
Video marketing mindset
Use of short video in we-media: ordinary people can become a star, each one has a potential to become a KOL
Use of short video in online stores: future trend
Use of short video in brick and mortar store: consumers follow stars and and bring traffic to offline stores
Make an interesting short video
Which kind of content users want
Which kind of content sellers want
Present live streaming by short video to make real person feelings
Keep in mind the entertainment nature
Common video types
Dance, fingers dance, vlog, clothing
Pets related products
Travel related products
Food related products
Homeware related products
Beauty related products
Photography related products
Target
Make multiple short videos
Make real person short videos
Basic requirements:
Hardware: smartphone 10M pixel camera,
App: TikTok, Vue, InShot, B612, Videoleap
Intermediate requirements:
Stabilizer, lighting, backdrop
Quick start short video
• Make a text video: Zishuo App
• Special effect video: daytodaybusiness App
• Vlog video: QuickMediaEditor App
Standard short video:
• Single shot processing: clipping, filters, import multiple pics, etc.
• Compositing multiple shots: import multiple shots, adding transitions
• Real person: voice changing (B612), real time voice processing (InShot)