Saturday, October 14, 2023
The sales funnel is each step that someone has to take to become your customer
The sales funnel is each step that someone has to take to become your customer.
Let’s look at a brick-and-mortar sales funnel.
The people at the top of the sales funnel walk by your store. A certain percentage of them decide to walk in, that’s the next next of the funnel.
A customer sees a rack of T-shirts on clearance. He or she thumbs through the rack, now they’re at the next step of the funnel. Then the customer selects four t-shirts and walks to the check-out. They’re at the last step. If all goes well, they finish the purchase and reach the bottom of the funnel.
This same process plays out for every business in one way or the other.
