Friday, March 1, 2019
First trials on e-commerce
Recently have posted 2 wine offers on https://sg.carousell.com, a very popular Singapore app.
“Sell in a Snap. Buy with a Chat. Carousell is the top marketplace app for person-to-person buying and selling on iPhone & Android smartphones! Snap a photo to sell your unused and secondhand clutter easily in 30s with free listings. And online shopping is as easy as chatting with sellers on the go!”
Took down some figure for reference:
Profile: “number of people who saw your profile”
27 clicks on the day of the first listing, over 10 clicks the day of the second listing, few clicks on other days
1st listing: Altopiano Pinot Grigio
7.500 impressions (people see your listing), 206 clicks (people click to view your listing detail), 14 likes, 4 chats (chats or offers made to you), 0 sales
CTR= 2.7%
Conversion rate = 1.9%
2ns listing: Rocca Ventosa Cerasuolo Rose
7.600 impressions (people see your listing), 111 clicks (people click to view your listing detail), 5 likes, 1 chat (chats or offers made to you), 0 sales
CTR = 1.5%
Conversion rate = 0.9%
Need to study more in details, first impression is that need a very large number of views/visits/click in order to convert some sales.